Top 25 LinkedIn Influencers to Follow in 2025

To stay ahead of industry trends and master best practices, learning from the best is essential. Today, LinkedIn has cemented its status as the premier platform for professional growth and knowledge sharing. With over a billion members globally, the network is no longer just an online resume; it’s a dynamic ecosystem where experts, leaders, and innovators share their insights daily. In 2025, B2B influencer marketing has become a cornerstone strategy, with a projected market size expected to surpass $25 billion. Furthermore, over 80% of B2B marketers state that thought leadership builds trust in their brand. Following the right LinkedIn influencers is a powerful lever for professional development. We have curated a list of 25 must-follow experts and entrepreneurs across key fields like digital marketing, SEO, sales, and artificial intelligence to enrich your feed and inspire your strategy.

Digital Marketing and Growth Experts

The digital marketing landscape is in constant flux, with ever-shortening innovation cycles. To keep up with new techniques and gain practical advice, these are the LinkedIn accounts you need to follow.

1. Gary Vaynerchuk
As the CEO of VaynerMedia, Gary Vee is a force of nature in digital marketing. His high-energy posts deliver unfiltered advice on branding, social media, and the importance of adapting to new platforms. He is essential for anyone looking to build a powerful personal or corporate brand.
2. Ann Handley
A pioneer in digital marketing, Ann Handley is the Chief Content Officer of MarketingProfs. She is a master of content marketing, championing quality writing and authentic storytelling. Her posts provide actionable tips for creating content that resonates and drives results.
3. Neil Patel
Co-founder of NP Digital, Neil Patel is a renowned expert in SEO, content marketing, and conversion optimization. He breaks down complex marketing concepts into easy-to-understand strategies, sharing data-driven insights and tools to help businesses grow their online presence.
4. Goldie Chan
Known as the “Oprah of LinkedIn,” Goldie Chan is a top voice in branding and digital strategy. She is a master of LinkedIn video, sharing creative and insightful content that helps professionals build a strong personal brand on the platform.

Indispensable SEO and Search Masters

Search engine algorithms are constantly evolving, making SEO more complex and strategic than ever. To stay on top of the SERPs, understanding dynamics like how to check for duplicate content and paid search is vital, and these experts are indispensable.

5. Rand Fishkin
Co-founder of Moz and founder of SparkToro, Rand Fishkin is a leading authority on SEO and audience intelligence. He offers deep insights into search engine mechanics and advocates for building a brand that audiences love, rather than just chasing algorithms.
6. Aleyda Solis
An internationally recognized SEO consultant and speaker, Aleyda Solis provides expert advice on technical SEO, international SEO, and SEO strategy. Her posts are packed with valuable resources, checklists, and frameworks for tackling complex SEO challenges.
7. Lily Ray
As the Senior Director of SEO at Amsive Digital, Lily Ray is a leading expert on Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines. Her analysis of algorithm updates and their impact on website rankings is second to none.

Transforming your LinkedIn profile into a powerful lead generation tool is the core of social selling. These specialists provide the keys to achieving that goal effectively.

8. Daniel Disney
Author of “The Ultimate LinkedIn Sales Guide,” Daniel Disney is a top expert in social selling. He shares daily tips, scripts, and motivational content to help sales professionals connect with prospects, build relationships, and close deals using LinkedIn.
9. Justin Welsh
Justin Welsh has built a formidable solopreneur business using LinkedIn as his primary platform. He shares his exact playbook on how to build an audience, create valuable content, and monetize a personal brand, making him a must-follow for freelancers and consultants.
10. Will Allred
Co-founder of Lavender, an AI-powered sales email assistant, Will Allred provides data-backed advice for writing better sales emails. His posts are full of practical tips that help sellers get more replies and book more meetings.

With new tools, emerging platforms, and shifting algorithms, social media management requires constant learning. These experts help you stay ahead of the curve.

11. Matt Navarra
A well-known social media consultant, Matt Navarra is the go-to source for breaking news and updates on social media platforms. Following him is like having a real-time feed of every new feature and trend happening across the industry.
12. Shama Hyder
Shama Hyder is the CEO of Zen Media, a digital marketing and PR agency. A bestselling author and keynote speaker, she shares forward-thinking insights on social media trends, public relations, and how technology is shaping the future of marketing.
13. Mari Smith
Often referred to as the “Queen of Facebook,” Mari Smith is a top social media strategist. While her expertise is deep in Facebook, her principles of community building, engagement, and advertising apply across all platforms, including LinkedIn.

Innovators in Human Resources and Management

The world of work is undergoing a profound transformation, driven by remote work, the quest for purpose, and new talent expectations. These HR influencers guide you through these changes.

14. Adam Grant
An organizational psychologist at Wharton and a bestselling author, Adam Grant is a leading voice on work, psychology, and leadership. His posts challenge conventional wisdom and provide evidence-based insights on how to build more creative, generous, and effective workplaces.
15. Liz Ryan
Liz Ryan is the founder of Human Workplace and a prominent advocate for empowering employees. She offers candid advice on career development, leadership, and navigating corporate culture, all communicated through her signature hand-drawn illustrations.
16. Lou Adler
Lou Adler is an expert in performance-based hiring. He provides practical strategies for recruiters and hiring managers to find, attract, and hire top talent. His focus on performance over pedigree is a game-changer for modern recruitment.

Inspiring and Visionary Entrepreneurs

Learning from the best is a powerful catalyst for any business leader or freelancer. Here is a selection of entrepreneurs, alongside timeless lessons from figures like these quotes on success from Bill Gates, who share their journeys with authenticity.

17. Simon Sinek
A world-renowned author and speaker, Simon Sinek focuses on leadership and organizational culture. His concept of “Start With Why” has transformed how businesses approach their mission. His posts offer profound insights on creating a workplace where people feel inspired and valued.
18. Mark Cuban
The billionaire entrepreneur and investor shares direct, no-nonsense advice on business, technology, and finance. His posts provide a glimpse into the mind of a highly successful business leader, offering valuable lessons on negotiation, innovation, and perseverance.
19. Sara Blakely
Founder of SPANX, Sara Blakely is a self-made billionaire who shares her entrepreneurial journey with incredible authenticity and humor. She offers motivational advice on overcoming failure, embracing vulnerability, and building a purpose-driven brand.

Masters of Content Marketing and Copywriting

Content is the cornerstone of any digital strategy. These experts will help you master the art of words to captivate your audience and drive action.

20. Joe Pulizzi
The founder of the Content Marketing Institute, Joe Pulizzi is one of the godfathers of content marketing. He shares strategic insights on building a loyal audience through valuable content and monetizing it effectively.
21. Dave Gerhardt
A leading B2B marketing expert, Dave Gerhardt is known for his practical advice on copywriting, positioning, and brand building. He emphasizes clarity and customer-centric messaging, providing templates and examples that marketers can immediately apply.
22. Eddie Shleyner
Founder of “VeryGoodCopy,” Eddie Shleyner dissects the art and science of copywriting. He shares tips and micro-interviews from the world’s best copywriters, making his profile a masterclass in persuasive writing.

AI and Technology Visionaries

In 2025, artificial intelligence is no longer science fiction but a major tool for productivity and innovation. Following these experts is crucial to avoid being left behind.

23. Dr. Fei-Fei Li
A professor at Stanford University and co-director of the Stanford Institute for Human-Centered AI, Dr. Li is a leading scientist in the field. She provides an expert perspective on the progress of AI and advocates for a human-centered approach to its development.
24. Andrew Ng
Co-founder of Coursera and a leading figure in AI, Andrew Ng is dedicated to making AI education accessible to everyone. He explains complex AI concepts in a clear and understandable way, sharing insights on machine learning and its practical applications.
25. Bernard Marr
A futurist and strategic business advisor, Bernard Marr is an expert on how technology, particularly AI and big data, is transforming business. He shares insights on emerging tech trends and provides practical guidance for companies on their digital transformation journey.

By following this diverse selection of LinkedIn influencers, you gain access to a world-class strategic brief for growing your business and career. From digital communication to HR management, and from environmental challenges to technological breakthroughs, these experts provide the keys to successfully navigating the complex professional landscape of 2025. The most important step is to build a feed that feeds your intellect and inspires you to take action.