18 Best Marketing Podcasts You Must Hear in 2025

In an era where strategic intelligence is paramount, podcasts have firmly established themselves as an essential training tool for marketing professionals. The statistics for 2025 are compelling: over 60% of US consumers listen to podcasts, with a significant portion being educated, affluent individuals who tune in to learn. This audio format offers unparalleled flexibility, allowing marketers to stay informed on the latest trends, discover innovative strategies, and find inspiration during a commute, a workout, or a coffee break. The marketing podcast is no longer a niche medium, much like the top tech podcasts to follow, but a major channel for sharpening skills in SEO, content marketing, social media, and growth hacking. Moving beyond theoretical content, these shows feature experts, entrepreneurs, and practitioners who share their successes, failures, and concrete methods. This curated selection of 18 marketing podcasts will give you all the keys to stay ahead of the curve and excel in your daily missions in 2025.

Why Podcasts Are a Non-Negotiable Tool for Marketers

The audio boom is not a fleeting trend. For a marketing professional, integrating podcasts into a learning routine offers significant strategic advantages. It’s a method of continuous education perfectly suited to busy schedules, and the trends in 2025 confirm the rise of high-quality, specialized formats.

A Source of Continuous and Accessible Learning

Digital marketing evolves at breakneck speed. Algorithms change, new platforms emerge, and consumer behaviors transform. Podcasts provide direct, and often free, access to expert analysis, detailed case studies, and invaluable real-world feedback. It’s like having an on-demand university available 24/7 in your pocket.

Gain Time and Efficiency

Unlike reading an article or watching a video, listening to a podcast can be done while multitasking. This “passive” consumption allows you to optimize the dead time in your day to acquire new knowledge, making professional development less time-consuming and easier to integrate into your daily routine.

Uncover Deep Trends and Weak Signals

Podcasters and their guests are often at the forefront of their industry. They decode the news, analyze emerging trends like generative AI in content creation or the future of advertising after third-party cookies, and share insights not always found in traditional media. It’s an excellent way to maintain a competitive edge.

General and Strategic Marketing Podcasts

These podcasts cover a wide range of topics and are perfect for gaining a broad, strategic view of modern marketing.

1. Marketing Over Coffee

Hosted by John J. Wall and Christopher S. Penn, this weekly show is recorded in a local coffee shop. In about 20 minutes, they cover a wide array of topics from classic marketing to the latest in tech, like AI and data analytics. It’s a quick, insightful listen that feels like a conversation with two seasoned experts.

2. The Digital Marketing Podcast

A long-running and highly respected show from Target Internet, this podcast offers expert interviews, tool reviews, and the latest news in digital marketing. It provides actionable tips on everything from SEO and analytics to email marketing and content strategy, making it a comprehensive resource for any marketer.

3. Everyone Hates Marketers

For those tired of sleazy, aggressive marketing, Louis Grenier’s podcast is a breath of fresh air. He focuses on ethical, effective marketing that people actually appreciate. Each episode features an interview with an expert who provides no-fluff, actionable advice on how to grow a business without compromising integrity.

4. Business Wars

If you’re fascinated by the stories behind major brand rivalries, this podcast from Wondery is for you. It dives deep into the battles between corporate giants like Nike vs. Adidas and Netflix vs. Blockbuster. Each episode is a masterclass in strategy, branding, and competitive positioning.

5. The GaryVee Audio Experience

Hosted by entrepreneur Gary Vaynerchuk, this podcast is a mix of keynote speeches, interviews, and segments from his video series. It’s high-energy and packed with insights on marketing, social media, and entrepreneurship, delivered with his signature direct and passionate style.

Specialized Growth and B2B Podcasts

This category is for those looking to master the levers of rapid growth and the specifics of business-to-business marketing.

6. The Growth TL;DR Podcast

Hosted by Kieran Flanagan and Scott Tousley, this podcast dives into the strategies and tactics that drive growth at some of the world’s fastest-growing companies. They break down complex topics into actionable advice, covering everything from user acquisition to retention.

7. The B2B Marketing Podcast

Hosted by David Rowlands, this podcast is a dedicated resource for B2B marketers. It features interviews with industry experts who share their insights on account-based marketing (ABM), lead generation, content strategy, and other key topics relevant to the B2B space.

8. Growth Makers

While originally a French podcast, its focus on actionable growth stories from successful startups provides universal lessons. Host Gabriel Gourovitch interviews leaders who transparently share the strategies that fueled their explosive growth, making it a must-listen for ambitious entrepreneurs and marketers.

9. The ABM Conversations Podcast

This show is all about Account-Based Marketing. It features leading practitioners who share practical advice and real-world examples of how to plan, execute, and measure successful ABM campaigns. It’s an essential listen for any B2B marketer looking to adopt or refine their ABM strategy.

Content Marketing and Storytelling Podcasts

Content is king. These podcasts will help you create memorable stories and content strategies that convert.

10. Copyblogger FM

From the team behind one of the most influential content marketing blogs, Copyblogger FM is a weekly podcast that covers content marketing, copywriting, email marketing, and more. It offers practical tips and expert advice to help you create more effective content.

11. The Content Strategy Podcast

Hosted by Kristina Halvorson, a leading voice in content strategy, this podcast features conversations with experts from all corners of the content world. It delves into the “why” and “how” of content, providing deep insights into planning, creating, and managing content effectively.

12. Akimbo: A Podcast from Seth Godin

Marketing legend Seth Godin hosts this podcast about our culture and how we can change it. While not strictly a marketing show, each episode is a thought-provoking exploration of ideas that are fundamental to modern marketing, such as trust, permission, and storytelling.

To master social platforms, their latest updates, and their algorithms, these podcasts are indispensable.

13. Social Media Marketing Podcast

Hosted by Michael Stelzner of Social Media Examiner, this is one of the longest-running and most comprehensive podcasts on social media. Each week, it delivers expert interviews and practical tips to help marketers navigate the ever-changing landscape of social media.

14. The Community-Led Growth Show

This podcast explores the rising trend of building businesses through community. It features leaders from top companies who share their strategies for creating engaged communities that drive growth, retention, and brand advocacy. A forward-thinking show for 2025.

E-commerce Focused Podcasts

Specifically designed for e-commerce professionals, these podcasts tackle the challenges of online retail.

15. Shopify Masters

The official podcast from Shopify, this show features interviews with successful e-commerce entrepreneurs who share their stories and the lessons they’ve learned while building their businesses. It’s a goldmine of inspiration and practical advice for anyone in the e-commerce space.

16. The eCommerce Fuel Podcast

Aimed at experienced, six- and seven-figure store owners, this podcast offers high-level advice on scaling an e-commerce business. Hosted by Andrew Youderian, it covers topics like SEO, outsourcing, and using the right marketing automation tools for online retailers.

17. eCommerce MasterPlan

Host Chloë Thomas interviews e-commerce business owners and experts to uncover actionable strategies for online growth. Each episode is focused on helping listeners find new ways to acquire customers and increase profits for their online stores.

Bonus Podcast for Digital News

18. Today in Digital Marketing

For a daily dose of marketing news, this podcast is hard to beat. In just 15-20 minutes, host Tod Maffin covers the latest updates from all the major platforms, ad networks, and tech companies. It’s the perfect way to start your day informed and ready for what’s new.

The world of marketing podcasts is incredibly rich and offers an invaluable resource for any professional looking to grow. This selection of 18 shows is just a starting point. By integrating a few of these podcasts into your routine, you won’t just follow the trends—you’ll learn to anticipate them. It’s a small investment of time for a maximum return, a principle that also applies when you build a powerful marketing budget for your strategies. This habit is essential for successfully navigating the complex marketing landscape of 2025.